We’re excited to have interviewed Los Angeles SEO knowledgeable Robb Fahrion from Flying V Group for the subsequent installment of our Featured SEO Expert Series!
Fahrion is a co-founder and accomplice of Flying V Group. He is obsessed with serving to companies develop utilizing the facility of the web. Fahrion graduated from Chapman University in Orange, Calif., and resides in Costa Mesa, Calif. He enjoys writing about digital advertising and marketing, serving to his shoppers flip their goals into actuality and is a HUGE Mike Trout fan.
What would you say is exclusive and/or difficult concerning the Los Angeles SEO business?
“The competition in the LA area is incredible. We are competing in one of the largest economies in not only the United States, but also the entire world. Other competitors in other states might be competing against five-10 other legitimate firms or competitors, but that number is probably tripled, if not more, in LA and that is not even considering national competitors as well. So, what does that mean? That means that you must be working with an SEO agency that knows what they are doing, otherwise you will be left in the dust of your competitors. From an SEO perspective, we have to be very strategic with how we plan for each of our clients. We do not have the luxury of providing a one-size-fits-all SEO strategy because each client brings a unique set of circumstances due to the amount of competition in the area.”
How does your SEO company stand out in a crowded market just like the LA space?
“Fundamentally, we do better work than our competitors. Our team stops at nothing short of success and we abide by a mentality that understands that the only way for our agency to win is if our clients win. We are trying to build long-term partnerships with our clients and integrate our services into everything that they do. We are not concerned about the quick wins. We would rather take a loss at the beginning of an engagement knowing the potential opportunities that exist 12 months and five years down the road. We are also an extremely transparent agency. We provide references, we have plenty of reviews online and we give our customers insights and reporting regularly because we actually want to show them the work we are doing since we believe it is a premium service compared to competitors.”
Can you share a hit story from an area SEO marketing campaign centered round your space?
“Of course. We actually service both the Los Angeles metro area and the Phoenix metro area. This success story comes from Camelback Auto Glass. When we took over this account, they were not generating any leads online. All of their business was driven through referrals, partnerships and word of mouth. We redid their website and spent a ton of time focusing on local SEO and technical optimization aspects. To date, 95 percent of Camelback’s sales now come from online. We have positioned them on the first page for some of the highest value keywords in their area and are outperforming national providers like Safepro and Safelite. In one month, we generated over $75k worth of traffic, organically, meaning absolutely free. Even to date, Camelback Auto Glass does not run a single paid ad and relies solely on the SEO efforts of Flying V Group.”
What is the perfect recommendation you ever acquired in enterprise?
“The greatest recommendation I ever acquired in enterprise is from my father, “When you are feeling just like the job is finished, that’s the time to get to work.
“That quote could sound like one of a workaholic, but it really is not at all. What my dad means is that there is always someone trying to best you and we must continue to stay hungry and look for ways to improve our business. This does not always mean business growth. This could mean improving processes, adding additional training for employees, or focusing on better channels to drive new business.”
What do you suppose is crucial high quality that makes an SEO company really nice?
“Great agencies are the ones that have a true investment in the success of their clients. I believe that I run 50+ businesses and I take it to heart how each of them perform. With that mindset, you invest the blood, sweat and tears into your clients’ accounts and they will see the effort that you are putting in to generate incredible results for them. They also begin to feel like you are an extension of their team and a part of their family. It is truly an incredible feeling and one that will immediately begin to separate your agency from all of the others.”
Any predictions for the way forward for SEO?
“SEO is only going to get more and more important. There is so much competition online and one must utilize every avenue possible to differentiate themselves from the rest. Even branded SEO is becoming more important. For example, we had a client inquiry come in the other day and when I researched the client’s name, four other competitors with the same name came up. This presents a lot of issues for businesses of all sizes and if you are not continuously improving your SEO efforts and placing valuable content about your field or business into the marketplace, you are going to get lost in the shuffle. I guarantee it.”
What is your response once you hear that “SEO is dying”?
“I chuckle. It is a ridiculous assertion and one that’s pushed by fear-mongering and the concept all site visitors must be acquired by paid mediums. Also, SEO is part of each digital advertising and marketing channel. When I consider SEO I consider driving extra on-line visibility for my enterprise whether or not that be by social media, natural search, paid search, and so on. They all work collectively.
“We built our own business strictly off of SEO techniques because we had no money to compete in the paid game early on. Flying V Group is competing in one of the most competitive markets because other firms know (or should know) what they are doing. Yet, we have created this incredible company. How? SEO. So how can SEO be dying? SEO has only just begun and the longer companies wait to get onboard, the more hurt they will be when they try to make up the ground they are already losing.”
What do you suppose is crucial contributor to maintaining shoppers completely satisfied?
“Honesty. We’re not perfect. I know that, our employees know that and we let our clients know that. But, we are getting closer and closer to perfection every single day and that is the most important thing. One of the worst things you can do to clients is make stuff up just to sound good. They will always figure it out because your clients are very smart. Being honest and forthcoming with information is the best way to keep a client happy. They will be more understanding and they will know that your investment in them is a real one. This also goes back to what makes an agency great. If you invest in the success of your clients’ businesses, they will be happy having you be a part of the team.”
Interested in being thought of as an SEOblog “Featured SEO Expert”? Reach out to our group at [email protected]! We’d love to listen to from you and offer you a heavy-traffic platform to share your SEO company’s story and insights.
Robb Fahrion is a Co-Founder and Partner of Flying V Group. He is obsessed with serving to companies develop utilizing the facility of the web. Robb graduated from Chapman University in Orange, CA and at present resides in Costa Mesa, CA. Robb enjoys writing about digital advertising and marketing, serving to his shoppers flip their goals into actuality, and he’s a HUGE Mike Trout fan.