Because of the crisis brought by the coronavirus pandemic, businesses are now looking for the right opportunities to continue to operate. With more reliance on the digital landscape because of the current lack of physical options, digital marketing provides more value than ever to businesses looking to expand their revenue and reach.
Here are several expert tips from a digital agency in Melbourne on how to boost your online business despite the challenges the world is experiencing this year:
1. Make Your Social Media Presence Stronger
Online businesses should focus more on social media to reach out to their customers now that the opportunity for face-to-face communication is limited.
The majority of businesses have had social media as part of their marketing plans even before 2020. Almost all online businesses invest in social media marketing. It has become a functional aspect of digital marketing strategies. Social media creates a level of trust and personalization with your customer base by encouraging brand exposure, transparent communication, and engagement.
Online businesses leveraging social media will attract customers as they’re spending an increasing amount of time online at home this year. It’s safe to say that it’s high time to level up your game when it comes to social media marketing.
2. Revisit the Definition of Your Brand
It’s time to take a second look at the definition of your brand, particularly in terms of how it will come through in the online campaigns you’re going to implement by outlining or using brand guidelines. Define your brand more effectively by thinking about your value proposition, brand voice, and unique selling points (USPs).
3. Better Understand and Segment Your Customers
It’s critical for any business to understand the personality of its average customer. Discern their professional outlook, sensitive points, as well as their likes and dislikes. Create an ideal customer persona and segment your customers based on relevant differences. By doing so, you can identify potential areas in your market where you’re likely to succeed more, giving you a comprehensible idea about where your efforts should be focused on moving forward.
4. Continue Connecting with Your Customers Via Email Campaigns
Businesses still use email campaigns to facilitate personal connections with clients. It’s still an effective digital marketing strategy despite some people arguing that email marketing is outdated.
Email marketing is still part of the overall digital marketing strategies of more than half of online businesses today.
Email marketing campaigns still amplify customer retention according to 80% of business leaders. Nearly 60% of consumers also said that marketing emails still influence their purchasing behavior.
Marketing emails are a key digital marketing tool for online businesses looking to expand the reach and influence of their brand. Indeed, its impact goes beyond a cluttered inbox.
Using older staples, such as marketing emails, provides a sense of stability. It remains an urgent communication tool, especially this year, when things aren’t going as planned for a lot of people, particularly entrepreneurs.
5. Use Analytic Tools to Assess the Performance of Your Website
It’s important to track your digital marketing return on investment. One way to do it is through website analytics. Make sure to use reliable tools, such as Google Analytics, to track and manage not only your website advertising, but also social media campaigns. That way, you can eliminate guesswork.
Tracking your business goals, the user activity on your website, and website conversions will help you gain an extensive understanding of your customers. In a nutshell, analyzing the performance of your website using analytic tools can help you maximize your online business’s reach with smart work.
6. Take Advantage of Video Marketing
Videos make the average user spend more time on a website. These can help your online business dominate the digital marketing circuit.
The problem is that most business owners are still ignoring the importance of video marketing this year. Only a few plan to invest more in it despite more than half of consumers actually wanting to see video content from brands more often.
During this challenging period of time, video marketing can be an effective resource of exposure. It’s true that creating an engaging one involves more of a time commitment, but the impact that video marketing provides to your overall digital marketing campaign is undeniable.
You don’t really need professional software to create thought-provoking video content. Homemade videos can be created by online businesses on a budget as long as they fit the needs of your audience.
A short but visually-appealing video can do wonders for the engagement rate of your online business now that more people are spending their free time online.
Implementing those six tips can really take up tons of resources unless you have an in-house digital marketing team. To effectively curate and manage the data for each strategy, you need the right applications. You have to connect with your prospects and customers at the right time, in the right place, and with the right offer. If you think that you need help or guidance with your marketing, it’s best to hire an experienced team from a reputable digital marketing company to do the hard work for you.