B2B Marketing News: Mobile Apps Thrive, Carousels Most Engaging Format on Instagram, Facebook’s Horizon VR, & Data Security’s Customer Loyalty Connection


2020 September 4 Socialinsider Chart

COVID-19 drives extra enterprise to B2B marketplaces

Global market progress is being led by the B2B section, with gross sales anticipated to hit $3.6 trillion by 2024 — up from $680 billion in 2018 — in response to recently-released report information of curiosity to digital entrepreneurs, which additionally confirmed that 89 p.c of buying managers are spending at the very least the identical or considerably extra due to pandemic circumstances. Digital Commerce 360

How Committed Are Big Advertisers to Content Marketing?

Over the previous two years main advertisers have doubled their dedication to content material advertising and marketing, with 52 p.c of senior-level entrepreneurs saying their agency is strongly dedicated to content material advertising and marketing — up from 26 p.c two years in the past, in response to recently-released survey information from the Association of National Advertisers (ANA) and The Content Council. MarketingProfs

The Pandemic Pushes A Rebound in Mobile App Opens

Technology, Internet and productiveness app opens noticed a 55 p.c year-over-year enhance from March via June, with enterprise app opens up 26 p.c and finance and insurance coverage business app opens seeing a 22 p.c rise, in response to newly-released report information highlighting robust constructive shifts from app opens throughout March. MarketingCharts

Facebook Announces Beta Launch of ‘Horizon’ VR Social Experience

Facebook has launched a check model of its Horizon digital actuality (VR) social media expertise, providing options for collaboration together with social interplay parts — out there by way of ready listing — the agency just lately introduced. Social Media Today

Influencer Followers Will Continue Spending More Time on Social Media After Restrictions Lift

Among U.S. and U.Okay. customers who comply with social media influencers, 72 p.c stated they’ve spent extra time utilizing social platforms in the course of the pandemic, and 64 p.c additionally stated that they’re more likely to proceed the identical stage of utilization throughout post-pandemic occasions, in response to recently-released GlobalNetIndex survey information.. eMarketer

LinkedIn lets Page homeowners view, kind, study extra about their followers

LinkedIn (shopper) has launched an array of recent options for its enterprise pages, together with extra detailed web page follower info, page-related occasion listings, and new worker content material sharing and curation choices, the Microsoft-owned skilled social media platform just lately introduced. Search Engine Land

2020 September 4 Statistics Image

Twitter Tests Replacing ‘Retweets and comments’ with New ‘Quotes’ Count

Twitter has begun testing the usage of a mixed “quotes” metric comprised of the platform’s longstanding retweet and remark counts, in an effort to visually simplify its consumer expertise parts, the agency has introduced. Social Media Today

Google Ads to restrict Search Terms reporting, citing privateness

Google has began notifying its Google Ads customers that sure infrequently-searched phrases will now not be out there within the Google Ads search phrases report — a transfer the search big says is aimed toward defending consumer information and preserve privateness requirements, Google just lately introduced. The transfer has led sure advertisers to query whether or not the Google Ads change will take away the power to find useful search phrases. Search Engine Land

Want to create loyal clients? Get on the bleeding edge of knowledge safety

Brand loyalty is tied to robust information privateness, with 31 p.c of U.S. customers seeing it as an important issue, whereas 40 p.c stated that trustworthiness is tops with regards to model loyalty, in response to recently-released survey information additionally exhibiting that 42 p.c refuse to share delicate private information for any motive. TechRepublic

Instagram Carousels Are the Most Engaging Post Type [STUDY]

10-slide carousel posts have seen the best engagement charges on Instagram, in response to newly-released survey information from Socialinsider of curiosity to digital entrepreneurs. The examine of some 22 million Instagram posts additionally exhibits that the usage of carousels has risen quicker than video content material, whereas conventional picture publication has fallen. Search Engine Journal


2020 September 4 Marketoonist Comic

A lighthearted take a look at “the rise of the customer service bots” by Marketoonist Tom Fishburne — Marketoonist

The hashtag turns 13 — Chris Messina


  • Lee Odden / TopRank Marketing — New Report Says B2B Influencer Marketing Still Has Massive Room For Growth — Forbes
  • Lee Odden — Keynote Lineup for Pubcon Pro Virtual 2020 — Pubcon
  • TopRank Marketing — Nicht nur für B2C: Wie B2B-Unternehmen von Influencer Marketing profitieren [In German] — Futurebiz
  • Lee Odden — Monday’s Marketing Minute: The Relaunch — Mack Collier
  • Lee Odden — What’s Trending: Who Tells Your (Brand’s) Story? — LinkedIn (shopper)
  • TopRank Marketing — The Essential Qualities B2B Brands Look for in Influencers — MarketingProfs
  • TopRank Marketing — MGM Resorts cuts 18,000 jobs, NBA groups to supply arenas as voting places, and 78% of B2B entrepreneurs say prospects rely on influencers’ opinions — PR Daily
  • TopRank Marketing — Influencer advertising and marketing daje pozytywne skutki w marketingu B2B [In Polish] — SOCIALPRESS

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